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Working with agency Pereira O'Dell, New York, Midea created a 90-minute film starring the air conditioning unit and held the premiere at the Village East by ...

2023/2/19 -So Midea made a whole movie just for them. Welcome to the longest product placement in the history of film – 90 Minutes of Air Conditioning.

2022/9/16 -エアコンや冷蔵庫をはじめとした大型家電メーカーのMideaは、アメリカ・ニューヨーク市民の多くが毎年猛暑を避けるために映画館に逃げ込むということ ...

So to introduce locals to Midea's new U-Shaped Air Conditioner, a unit perfectly designed for city apartments, Midea made a movie that we knew would lure New ...

New Yorkers will do anything to escape the stifling summer heat, like go a movie just for the AC. So we made a feature film just for them and released it ...

Midea. 90 Minutes of Air Conditioning: The Movie. See More. Press. Pereira O'Dell drops the coolest movie of the summer. Read More ...

2022/8/17 -Midea U.S. invites viewers to watch the film in the air-conditioned comfort of a theater in campaign from Pereira O'Dell.

Pereira O'Dell entertainment conceived the Warholian 90-minute film starring the air conditioning unit Midea U, seizing the moment of the record-breaking NYC ...